About Us: Darkness to Light
Darkness to Light is a national nonprofit 501c3 organization and initiative located in Charleston, SC.
Our Mission; to empower people to prevent child sexual abuse
Our programs raise awareness of the prevalence and consequences
of child sexual abuse by educating adults about the steps they
can take to prevent, recognize and react responsibly to the
reality of child sexual abuse.
Darkness to Light offers the following educational resources to further this mission
- 7 Steps to Protecting our Children from Child Sexual Abuse: A Guide for Responsible Adults
- Stewards of Children: Adults Resolving Child Sexual Abuse in Community
- Helpline: toll-free number for community based referrals (1-866-FOR-LIGHT)
- Website: features recent articles on child sexual abuse, book suggestions, mandatory reporting laws, a Darkness to Light sponsored internet radio talk show and access to our educational materials
- Our Products: 7 Steps booklets, rack cards, Darkness to Light Ant sculptures, Cherish the Innocent bracelets, Risk Managment Essentials and much more!
A Brief History
In 2000, Anne Lee, now Darkness to Light's President and CEO, developed and implemented a strategy for a non-profit primary prevention program with the mission of reducing the incidence of child sexual abuse through public awareness and education. With tremendous community support, over $100,000 was raised and an award-winning Darkness to Light media campaign was developed and launched in June of 2001.
Darkness to Light's public awareness campaign seeks to raise awareness of the prevalence and consequences of child sexual abuse. Our ads are a "call to action" encouraging adults to call or go online for free materials that educate adults to prevent, recognize and react responsibly to child sexual abuse. Darkness to Light is also actively educating adults through its newest initiative, Stewards of Children, a sexual abuse prevention training program that provides frontline training for organizations and corporations that serve children and youth.
Darkness to Light's Stewards of Children will be adapted into an online format by early 2006, vastly increasing the number of adults that will be trained to prevent, recognize and react responsibly to child sexual abuse. Darkness to Light believes that the answer to success lies in collaboration and partnership with other stakeholders in this field. By working together, we can help stop countless numbers of children from being sexually abused.
Darkness to Light Historical Highlights:
2006 - Becoming another year to remember!
- Stewards of Children prevention training went live in May, 2006, making this program available to organizations and individuals around the world.
- The State of Georgia has launched a $4 million dollar campaign using Darkness to Light's Stewards of Children training. They are committed to training 1 million adults over the next 10 years.
- Charleston, SC played host to the 1st Annual Prevent-a-thon. Through the generosity of Volvo of Charleston, ABC-News 4 and numerous area businesses and individuals, Stewards of Children was made available at no cost to the public. Over 4,000 adults will have been trained through this effort. 4,000 adults translates to 40,000 lowcountry children whose lives are safer and happier.
- Darkness to Light now has facilitators in 37 states and in 4 countries.
- The number of visitors to the organization’s website increased a phenomenal 353% between 2004 and 2005. There were 450,000 visitors to Darkness to Light's website, an extraordinary achievement for a non-profit organization!
- CNN, AOL Time Warner, Lifetime Network and Oxygen Network ran Darkness to Light's pro bono website banner ads on their websites. These ads allowed click-through to Darkness to Light's website.
- Darkness to Light filmed and distributed a new public service ad titled "4 Girls Jam"; featuring a message from noted performer and activist, Cyndi Lauper.
- CNN and Comcast continued the airing of Darkness to Light’s pro bono public service advertisements. Between the two, almost 2,400 ads ran in 2005. These ads are designed to increase awareness of the prevalence and consequences of child sexual abuse and to "drive" viewers to educational materials.
- A generous grant of $100,000 was made to organizations in Atlanta for the purpose of implementing a community-wide Stewards of Children initiative. Atlanta child abuse agencies are using these funds to hire a program coordinator with a goal of exposing 5% of Atlanta’s adult population to Darkness to Light’s educational materials or training over the next several years!
- CNN begins running our public service announcements. The website receives an average of 9,000 hits per day, with a peak day of 36,000 hits following the national airing of one of our commercials.
- An interactive sexual abuse prevention training program called Stewards of Children is developed using the 7 Steps and documentary footage.
- Training is made available to individuals and organizations that are on the front line of interaction with our children. Pilot Partners began implementing this training in June.
- Fundraising increases, making new major projects possible.
- 250,000 "7 Steps" booklets are printed and distributed to child advocacy centers across the nation in partnership with the National Children's Alliance.
- The documentary "Childhood Stories" is produced by the award-winning team of Breslin-Dunn. The documentary details the stories of four adult survivors of sexual abuse from various backgrounds and life experiences.
- A National Advisory Committee is constituted. The committee includes:
- Top researchers in the field of child sexual abuse
- Leaders in national efforts to provide services targeting sexual abuse prevention and intervention
- Public relations and technology experts.
- Evaluations of the efficacy of the 7 Steps in changing knowledge and attitudes about child sexual abuse is initiated through the website and a CDC grant awarded to the National Crime Victim Center at the Medical University of South Carolina.
- National exposure continues to increase. Darkness to Light wins ABC's "The View from your Hometown" contest. 250,000 people visit the website as a result of the 3-minute spot.
- Landor, Inc. develops a new brand strategy which results in a new logo and tagline and shortens our name to "Darkness to Light."
- From Darkness to Light develops the booklet "7 Steps to Protecting our Children: A Guide for Responsible Adults." 50,000 copies are distributed in the Lowcountry.
- From Darkness to Light receives its first federal grant and Time, Inc. agrees to start running ads.
- Media campaign begins running paid and unpaid spots. From Darkness to Light becomes an official, 501(c)(3), non-profit organization, the website is created www.darkness2light.org, and Young & Rubicam commits to support From Darkness to Light.
- One unpaid staff member raises $100,000 to launch a media campaign. With the help of retired advertising executive Stewart Birbrower, From Darkness to Light's first generation of commercials, print ads and billboards are created.
- A group of Charleston activists start an annual conference called "Bringing Ourselves from Darkness to Light on Child Sexual Abuse."
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