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Current Media Campaign: Public Awareness about Child Sexual Abuse

Our current media campaign has been designed to illuminate the unfathomable prevalence and consequences of child abuse. The target audience is adults. Unlike other prevention campaigns, we believe that adults must be aware and held responsible to end child abuse. As part of the adult responsibility, we are committed to presenting this campaign in a responsible manner. Many months went into community preparedness prior to the launch. This work helps ensure community resources are in place to help adult survivors, child victims/family and concerned members of our community.

If you would like more information about our media campaign please contact our Media Department at media@d2l.org or call (843) 965-5444.

Darkness to Light's Current Commercials

Our media campaign currently includes eight different commercials.


Mariah - Why You Should Care


 

Why Should I Care?

Uncle Al

Keep Their Future Bright - I

Darkness to Light’s newest campaign was developed by media partner Young & Rubicam. “Keep Their Future Bright” emphasizes the reality that child sexual abuse is most often perpetrated by someone the child and their family knows and trusts. Viewers are urged to go to the website to get the tools they need to keep children safe from sexual abuse.
30 second spot / 20 second spot / 15 second spot




Coach Sanders

Keep Their Future Bright - II

Darkness to Light’s newest campaign was developed by media partner Young & Rubicam. “Keep Their Future Bright” emphasizes the reality that child sexual abuse is most often perpetrated by someone the child and their family knows and trusts. Viewers are urged to go to the website to get the tools they need to keep children safe from sexual abuse.
30 second spot / 20 second spot / 15 second spot




4 Girls Jam with Cyndi Lauper

4 Girls Jam w/ Cyndi Lauper

Working in collaboration with Cyndi Lauper, Darkness to Light's newest psa uses Ms. Lauper's hit "Girls Just Want to Have Fun" to underscore the shocking statistic that 1 in 4 girls will be sexually abused before her 18th birthday. Ms. Lauper's voiceover encourages listeners to go the the Darkness to Light website and download 7 Steps to Protecting Our Children. Darkness to Light worked closely with Ms. Lauper and with Sony/ATV Tunes LLC to develop this energetic campaign.
Dial-up / High Speed



One in Six

One in Six

Released in the summer of 2004, Darkness to Light's 'One in Six' presents the shocking statistic that 1 in 6 boys will be abused before their 18th birthdays. The commercial encourages adults to do something about it by getting the 7 Steps to Protecting our Children.
Dial-up / High Speed



7 Steps with Anne

7 Steps

Actress Anne Heche emphasizes that protecting children from sexual abuse is an adult's job. Heche calls on adults to go to the Darkness to Light website and download a free copy of the 7 Steps to Protecting our Children.
Dial-up / High Speed



Faces

Faces

'Faces', displays the human side of the walking wounded, with testimonial by actual adult survivors of child sexual abuse. All of the talent were volunteers who courageously shared their experience in hope of helping others. We are very grateful for their willingness to be a part of making our community a safer place.
Dial-up / High Speed


Too many children

Too Many Children

The April 2001 launch of our 'Too Many Children' commercial/Public Service Announcement exposes the unacceptable statistics that 1 in 4 girls and 1 in 6 boys will be sexually abused before the age of 18. Check out our Shocking Statistics page to understand the appalling reality of child sexual abuse.
Dial-up / High Speed



Darkness to Light's Radio Spots

4 Girls Jam

Working in collaboration with Cyndi Lauper, Darkness to Light's newest psa uses Ms. Lauper's hit "Girls Just Want to Have Fun" to underscore the shocking statistic that 1 in 4 girls will be sexually abused before her 18th birthday. Ms. Lauper's voiceover encourages listeners to go the the Darkness to Light website and download 7 Steps to Protecting Our Children. Darkness to Light worked closely with Ms. Lauper and with Sony/ATV Tunes LLC to develop this energetic campaign.
30 second spot / 20 second spot / 15 second spot

Darkness to Light's Billboards

swing with words



Useful Resources

Here are some resources that can be useful:











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